Handmade, ethical, sustainable CRAFT
Sarla is a cultural house and sustainable wellness lifestyle brand dedicated to the preservation of artisanal craft, sacred home environments and wellbeing rituals.
In the age of AI slop we are going all in on handmade craftsmanship.
From hand carving to tribal paintings we are highlighting the human hand as the ultimate mark of luxury.
Sarla’s global footprint
We are proud to share that our group of artisans from indigenous remote villages have buyers from all corners of the world.
We are grateful to each and every purchase, our patient buyers who believe in slow, ethical consumerism and have contributed to the preservation of a dying handicraft.
Scaling a business that refuses industrial shortcuts requires respecting natural lead times and small-batch production, making things by hand takes time and there is a special reward in the wait. It feels unique because it was specially made for you and we are blessed to find consumers who are willing to wait for something tasteful and bespoke.
Despite these hurdles, Sarla has successfully shipped to customers across 44 major global hubs in 23 global sovereignties (including the US, UK, Canada, Europe, and New Zealand) while maintaining a 100% on-time dispatch and response rate on our storefronts.
LET’S GIVE CREDIT TO THE HANDS THAT MAKE!
We practice appreciation, not appropriation.
Our brand is built on ethical attribution, ensuring that we don't just celebrate traditional craftsmanship - we explicitly credit and fairly compensate the hands that make them.
While the world races towards AI-generated content, we are championing artists and craftsmen, preserving their craft and heritage at the heart of our identity.
We are building a future where craft, community and cultural pride are valued.
5.0
rating
We are proud recipients of the Star Seller award and a perfect star rating on our e-comm storefronts
100%
on-time dispatch and response rate
Our dashboard shows a perfect 100% score for replying to customers within 24 hours and a perfect 100% score for dispatching tracked orders on time
44
international hubs
We have successfully shipped to 23 global sovereignties across 44 major hubs
About SARLA
Sarla is an invitation to slow down and embrace the rituals that have supported wellbeing for generations. We celebrate the hands that carve, the forests that give and the stories that connect us all.
This is an assortment of intentional objects, made with kindness and meant to bring a sense of peace to your everyday life. Sarla exists to honour the artisans, their heritage and the beautiful handicraft that is the result of their cultural lineages that shaped South Asian craft.
Our various shop categories like art, jewellery, home, health and self-care, aim to highlight stories from different cultures through the works of artists and designers who have a unique voice representing their histories through local and traditional craftsmanship. Our true love lies in traveling all across lands and fields to collect treasures of the past, then giving it a spotlight.
FAQs
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Yes, absolutely. Every product in our collection is thoughtfully handcrafted by skilled artisans and tribal craft communities using traditional techniques passed down through generations. Our makers work without industrial machines, embracing time, texture, and mindful craftsmanship to create sustainable wooden wellness tools, artisan-made gifts, and home decor.
Because everything is made by hand using naturally sourced materials, slight variations in wood grain, color, texture, or finish are natural characteristics of authentic craftsmanship rather than defects - making every single piece entirely unique to you.
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Not exactly - and that’s the beauty of it. Due to the handmade nature and natural materials, each piece may vary slightly in grain, shade, or finish. These variations are a mark of authenticity and craft, not flaws.
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Our wooden products are made using wood sourced through official Forest Department invoices and transit permit/transit pass documentation, where the material is recorded as seasonal wood from naturally fallen tress. This helps us avoid unnecessary tree cutting and supports responsible use of existing natural resources.
We keep invoices and sourcing records for our wood purchases to maintain traceability and accountability in our production process. -
Yes. We’re deeply committed to sustainability:
We source wood through authorize timber merchant/forest department purchase invoice with transit permit/transit pass documentation.
Our finishes are eco-friendly and non-toxic
We follow a low-waste, made-to-order model, and make use of all raw materials resulting in zero waste
Packaging is 100% sustainable (using biodegradable, reusable and plastic-free materials only)
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Yes! We love creating custom and personalized pieces (such as engraved initials, dates, or custom text). Please double-check all spelling and formatting details before submitting your order, as personalized items are custom-made exclusively for you and cannot be cancelled, returned, or refunded once production has begun (unless they arrive structurally defective).
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Just by engaging with our pages you are supporting indigenous artisans and small-scale craftsmen in preserving their cultural heritage. We appreciate your participation in empowering them.
By purchasing products from SARLA, you are directly supporting artisans who use sustainable techniques and ensure the continuation of their cultural heritage.
You can also engage with us on social media to spread awareness about the importance of these crafts. -
To preserve the natural beauty and longevity of your handcrafted wooden wellness tools and home decor, we recommend keeping them away from excessive moisture, direct sunlight, and extreme temperature shifts. Clean gently with a soft, dry cloth. For wooden items, you can periodically nourish the natural wood grain with a small amount of food-safe mineral oil or natural beeswax to maintain its tactile luster and rich finish.
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Every order from our studio is thoughtfully packaged using eco-friendly, recyclable, and plastic-free paper materials designed to protect your items while minimizing environmental impact. Many orders also include complimentary gift-ready presentation, making them perfect for meaningful gifting. You can also mark your order as a gift at checkout and include a personalised message; we will gladly hand-write your note and ensure no pricing receipts are included in the package.
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We frequently collaborate with boutique shops, interior stylists, and retail partners seeking ethical, artisan-crafted wellness products and traditional home decor. Because our collections are slow-made in small batches by generational artisans in South Asia, wholesale orders require dedicated lead times to ensure uncompromised quality and fair compensation for our makers. Please reach out via email at info@sarlagroup.net to discuss wholesale availability, catalogs, and custom terms.

