SARLA | Hand-carved wellness

South Asian provenance. Indigenous Madhya Pradesh art. Small-batch harvest releases.

Sarla is a luxury Indian handicrafts brand preserving heritage through handmade home decor, wooden crafts, and cultural objects by rural artisans. Rooted in tradition, sustainability, and slow design, Sarla offers ethical, small-batch pieces that honour craftsmanship, spirituality, and timeless Indian aesthetics.

SARLA offers handcrafted wooden homeware, traditional jewellery, artisan accessories, natural wellness tools, and limited-edition decor made by Indian artisans using heritage techniques.

Colorful street market stall selling vibrant traditional Indian clothing and accessories
Colorful collection of Hindu religious statues and figurines displayed on a blue tarp, including gods such as Ganesha, Lakshmi, and others, in various sizes and poses.
Stacked green woven baskets and containers at a market stall.
Sandwich cookies with intricate white icing decorations featuring various skull, animal, and abstract patterns laid out on a surface with shiny beads nearby.
A person shaping a clay cup on a pottery wheel with many finished cups stacked nearby.
A variety of decorative ceramic vases, figurines, and plates on a glass table at a thrift or antique shop.
Colorful handbags and cloth accessories with intricate patterns hanging at a market stall.
Colorful painted elephant figurines with intricate patterns on a display.
Numerous colorful Hindu statues and pottery on display at an outdoor market, including deities, monks, and human figures, with a blue tarp underneath.
Colorful pottery bowls and cups lined up on a street stall against an orange stucco wall decorated with white chalk patterns.
Colorful handbags and backpacks hanging at a market stall.
Various traditional African masks and sculptures made from wood and other materials displayed together.
Close-up of traditional wooden African sculptures with intricate carvings, displayed together in a collection.
Colorful beaded and embroidered decorative hanging ornaments at a market stall, featuring pom-poms, mirrors, and fabric animals in vibrant colors.
Colorful, embroidered elephant figurines with decorative ribbons and pom-poms.

about sarla

about sarlLuxury Indian Handicrafts & Wooden Decor by Rural Artisans | Sarlaa

At Sarla, we believe in the beauty of artisanship, their handicraft and the strength of tradition - an intricately crafted wooden accessory, a perfectly ripe fruit, a handwoven basket, a family recipe passed down through generations.

We invite you to explore our offerings, each one a testament to the timeless wisdom of those who came before us.

Our various shop categories like art, jewelry, home, health and self-care, aim to highlight stories from different cultures through the works of artists and designers who have a unique voice representing their histories through local and traditional craftsmanship. Our true love lies in traveling all across lands and fields to collect treasures of the past, then giving it a spotlight.

our vision

We are on a mission to organically grow our community by travelling to different parts of the world, collaborate with independent artists to create authentic experiences and workshops that take our community on an unforgettable journey.

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A colorful collage of three images: a person riding an elephant decorated with paint and fabric, a collection of folded traditional woven fabrics in vibrant colors and intricate patterns, and hands working on a loom with balls of colorful thread.
Colorful woven bags with various intricate patterns displayed closely together.

Our mission

Connecting our global community to our roots and culture back home via thoroughly designed themes, marketplaces, and workshops.

With our workshops, we aim to inspire our community and the youth to learn ancient crafts of our land, and carry knowledge passed down to us over generations. Pushing for artisans and community to be our teachers will be the most authentic form of learning and a way to revive dying crafts of our own countries and around the world.

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Our Brand Impact

Transcending norms

Working with a small team afforded us the liberty to break away from conventional handicraft paradigms rooted in capitalistic ideologies that perpetuate overconsumption and overproduction, leading to resource exploitation in the East.

Resistance through artisanship

We collaborate with various crafts from around the world, building bridges between art forms and finding common ground in ancestral practices.

Equity

We believe that systems are only healthy if they are built on an equitable foundation. We work very closely with our farm partners to understand the specific needs of the land and people.

A woman sits at a sewing machine in a fabric shop, holding a piece of green cloth. She is wearing glasses and a red shawl with traditional Indian attire. The shop has shelves filled with colorful fabrics and sewing supplies.
An older man with gray hair and a beard, wearing a button-up shirt with a small eagle emblem on the chest, standing indoors with a green tarp ceiling and brick wall in the background.
A man holding a colorful drawing of animals in front of a brick wall. The drawing features two stylized giraffes and several smaller animals with intricate, multicolored patterns.
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Featured Collections

At Sarla, we believe in the beauty of artisanship, their handicraft and the strength of tradition - an intricately crafted wooden accessory, a perfectly ripe fruit, a handwoven basket, a family recipe passed down through generations.

Wooden Acupressure Needle – Therapeutic Tool for Pressure Point Massage & Stress Relief
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Wooden Acupressure Needle – Therapeutic Tool for Pressure Point Massage & Stress Relief
Wooden Reflexology Ball – Therapeutic Foot Massage Tool for Stress Relief & Circulation
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Wooden Reflexology Ball – Therapeutic Foot Massage Tool for Stress Relief & Circulation
Wooden Corn-Textured Roller – Natural Acupressure Massage Tool for Foot Care & Pain Relief
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Wooden Corn-Textured Roller – Natural Acupressure Massage Tool for Foot Care & Pain Relief
Medium Wooden Massage Roller – Handcrafted Tool for Full-Body Muscle Relief & Reflexology
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Medium Wooden Massage Roller – Handcrafted Tool for Full-Body Muscle Relief & Reflexology
Handheld Wooden Massage Roller – Compact Reflexology Tool for Pain Relief & Muscle Relaxation Handheld Wooden Massage Roller – Compact Reflexology Tool for Pain Relief & Muscle Relaxation
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Handheld Wooden Massage Roller – Compact Reflexology Tool for Pain Relief & Muscle Relaxation
Large Wooden Massage Roller – Deep Tissue Reflexology Tool for Pain Relief & Muscle Relaxation
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Large Wooden Massage Roller – Deep Tissue Reflexology Tool for Pain Relief & Muscle Relaxation
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Meet the Artists

Meet the Artists

India's President, Ram Nath Kovind, awards a certificate or document to a woman dressed in traditional attire, with military officers in the background.
A woman sitting at a sewing machine in a cluttered sewing shop, holding pieces of green fabric with stacks of textiles and materials around her.
An older man with gray hair and a beard working with wood in a workshop. He is wearing a light blue shirt and white pants, sitting on a small makeshift seat, using a woodworking tool on a piece of wood. The workspace has various wood pieces, tools, and supplies scattered around.
A man with gray hair and a mustache, wearing a light-colored checkered shirt and black pants, crouching down in a woodworking shop surrounded by wood shavings, tools, and wooden pieces. The background features a brick wall with hanging bags and a stack of rolled or carved wooden sticks.
A middle-aged man with gray hair and a beard, wearing a light blue checkered shirt with an eagle logo on the chest, standing indoors with a green roof and brick wall background.
An older man with gray hair and a beard working on a woodworking project in a workshop, using a saw and a wooden piece.
Man standing in front of a brick wall, holding a colorful drawing of stylized animals, including giraffes and other creatures.
A woman sewing fabric on a sewing machine in a small shop with shelves filled with fabric and sewing supplies.

 FAQs

  • Yes. Every Sarla product is crafted by hand using traditional methods passed down through generations. Our artisans work without industrial machines, embracing time, texture, and imperfection.

  • Not exactly — and that’s the beauty of it. Due to the handmade nature and natural materials, each piece may vary slightly in grain, shade, or finish. These variations are a mark of authenticity and craft, not flaws.

  • We use ethically and legally sourced wood, often from naturally fallen trees. Wood type may vary depending on the region and season, as our artisans work with what nature provides — not what factories dictate.

  • Yes. We’re deeply committed to sustainability:

    • We use FSC-certified wood

    • Our finishes are eco-friendly and non-toxic

    • We follow a low-waste, made-to-order model

    • Packaging is biodegradable and plastic-free

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Make it stand out

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Assorted green woven baskets and containers of various shapes and sizes displayed on a wooden surface, with a blurred background.
Close-up of traditional African wooden carvings and masks displayed indoors, with a blurred background of similar artifacts.
A collection of African tribal masks and wooden sculptures, some decorated with beads, shells, and fabric, displayed on a market stall or cultural exhibit.
Colorful, handcrafted fabric elephants decorated with sequins, beads, and multicolored threads, part of a festive parade or display.
Various colorful statues of Hindu gods and goddesses displayed on a blue cloth.
Colorful assortment of embroidered and patterned bags, backpacks, and accessories hanging in a market stall.
Display of decorative ceramic vases, elephant figurines, and small functional items on a table in a store.
Colorful woven bracelets and accessories with intricate patterns and designs, displayed in a pile.
Colorful embroidered handbags and purses hanging in a market stall.